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Sales Representative - North American Sales in Vancouver at Western Forest Products

Date Posted: 4/16/2018

Job Snapshot

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Job Description

Western Forest Products is hiring a Sales Representative for our North American Sales team. The Sales Representative is responsible for contributing to the annual sales plan, selling targeted lumber products to select customers across North America.



  • Sell WFP lumber product line to selected customers of scale.
  • Create and add value to our sales returns by developing deeper market penetration.
  • Manage the needs of existing and developing customers.
  • Provide a complete end-to-end service solution to our customers.
  • Coordinate and communicate frequently with all of the sawmills on product development and forecasted production / allocations.
  • Work in conjunction with other Sales Representatives to create mill production runs that maximize the overall return to the company.

Market Representation & Customer Service

  • Follow-up on customer inquiries as needed
  • Manage customer needs in a proactive and efficient manner.
  • Communicate and meet with WFP customers
  • Provide grade commentary and feedback on Canadian and US lumber and logs.
  • Work closely with Logistics and Documentation groups in order to ensure we meet commitment for on time, and on spec delivery of products.

Communication & Reporting

  • Provide market and development information including pricing trends Advise the Export group of ongoing development and changes to government policies that will impact and lumber consumption.
  • Monitor and report on inventory levels and general activity of logs and lumber.
  • Provide monthly management reports on the lumber and log market.
  • Present monthly sales and marketing reports to the General Manager, Sales and Marketing.
  • Identify and develop opportunities to pursue initiatives that support sales growth 

Marketing Activities

  • Generate, develop, and close on customer leads and opportunities in the target segments.
  • Identify lumber and finished product supply opportunities to sell into other global markets.
  • Continue to develop, promote, and market Western’s diverse product mix
  • Attend trade shows and industry events and effectively represent the Western brand, provide follow up actions and reporting
  • Attend and coordinate market trips from Western Senior Management and Executive.



Job Requirements


Education and Experience

  • Post-secondary degree in business, forestry, wood products processing or related field.
  • 3+ years sales experience in the wood products industry is a huge asset.
  • An understanding of lumber shipping and container loadings.
  • A strong understanding of international trade & economics.
  • Knowledge of all of the applications and grade requirements for lumber.
  • Proven track record of delivering against stretch sales goals.
  • Extensive knowledge of Western Red Cedar, Whitewood and Yellow Cedar market segments, sales channels and customers.

Skills, Knowledge and Required Competencies

  • Preference to candidates with experience selling Western Red Cedar
  • Innovative, with a continuous improvement mindset.
  • Professional sales training would be a strong advantage.
  • Proven track record of achieving targets and driving sales growth in a business.
  • Sound financial, technical and analytical skills.
  • Excellent internal and external relationship building skills, strong negotiation skills and the proven ability to build mutually beneficial relationships.
  • Superior presentation and report writing skills.


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